Boeing's Superbowl Stunt
So recently, Boeing painted one of their freighter jets with the Seahawks logo and flew it over Washington state in the pattern of #12, their quarterback’s number.
This seemed like a very superfluous stunt to me, so I wanted to break down the numbers.
Based on some super rough math:
That plane can hold 63,000 gal of fuel and its range is 8,000 miles, giving it a mpg of 0.127 miles per gallon (albeit that’s probably while loaded, so lots of margin of error in here). 
That route was 1353 miles long. 
Aviation fuel is currently averaging $5.39 in the Pacific NW 
By my calculations, that means this flight needed 10,653 gallons of fuel, costing $57,422 for a relatively low-visibility publicity stunt. This doesn’t include any personnel costs for the pilots, mechanics or other support staff either.
And yet, it is so much cheaper than buying a Super Bowl ad.
Yes, I ruin everything.
1: http://www.boeing.com/boeing/commercial/747family/pf/pf_facts.page 2: http://flightaware.com/live/flight/BOE12 3: http://www.airnav.com/fuel/report.html